So you’re wondering how much money do fashion bloggers make?
Well, as is the story with most online money-making ventures, the skies the limit!
However, in this article, we’ll go over a lot of handy information on the average incomes of fashion bloggers and what exactly they do to make money from their content.
How Much Money Do Fashion Bloggers Make?
Among the bloggers who publish the amount of income their sites generate, most of them range from $3,000 to $6,000 per month after 1 year.
Their sites are simple, they aren’t using any fancy cameras or equipment, and most of them aren’t even formally educated in fashion and design!
Remember that there is some “survivor bias” here but it still shows you the potential.
Nowadays, there’s also “vlogging” – YouTube bloggers, whose blogs are in video format, can make incredible money covering fashion content, too.
A blog or Youtube Channel about fashion can make you money in several ways.
How Do Fashion Bloggers Make Money?
Make Money Fashion Blogging with Display Ads
Perhaps the most classic way to make money online as a fashion blogger is through display ads.
Basically, other companies’ advertisements will appear as popups that your readers will see while browsing through your blog.
These companies will pay just to show up on your site, and they’ll pay even more if they get clicks on their ads from your readers.
YouTubers can also take advantage of display ads in their videos and use it as a tool to monetize their fashion vlog.
One of the nicest things about using display ads as a way to monetize is that they take no work!
Once you’ve plugged the ad code into your site, you just let them sit there and make money. It’s pretty much passive income.
Some bloggers worry that their readers won’t want to stay on their site with a bunch of ugly pop-up ads lurking as they scroll. However fashion blogger/vlogger Maria of The Chic Pursuit says that the amount of time her readers spent on her site before and after starting display ads was no different.
After a year of blogging, Maria was making $500-1,000 monthly using display ads on her site!
She suggests a software called MediaVine, but you can also use Google AdSense or AdThrive. If your site doesn’t have enough page views yet for these companies, you can try Monumetric or Ezoic.
Monetize A Fashion Blog With Affiliate Marketing
Another popular avenue of monetization among fashion bloggers is affiliate marketing. This is when a company provides you with a unique link to their product or service for use on your fashion blog. Then, when your readers use that link to make a purchase, you receive a small percentage of the profit!YouTubers use affiliate links as well. When you hear a YouTuber say something like, “I’ve got a code for you guys to get 10% in the description”, that’s probably their affiliate link! Cheeky right?
Some popular affiliate programs for fashion bloggers:
Amazon Affiliate Program
In fashion and beauty, the pay rates for affiliate marketing are actually pretty generous. Most companies pay out 8-10% to bloggers using affiliate links to their goods and services. Comparing this to the camera and video equipment industry (which pays an average of 4%) fashion blogging is a great place to try affiliate marketing!
Extra Tips For Affiliate Marketing For Fashion Bloggers
Here’s something to keep in mind when choosing where to build your blog.
If you use WordPress to build your website, themes like Divi offer affiliate links.
Hosting services like WPEngine itself offers a very generous reward for affiliate purchases. Other platforms like Squarespace have become quite popular for affiliate marketing and paid sponsorships.
So if you start a fashion blog and love your host/theme – make sure to tell your followers!
How Fashion Bloggers Make Money Through Sponsored And Paid Posts
A lot of fashion bloggers these days have coordinated social media profiles that also help them monetize their content!
According to the popular social influencer hub Trend, average-sized fashion profiles can make at least $100 for a sponsored post. Profiles with over 500,000 followers, however, can charge up to $3k for a single paid fashion post!
In an interview with Harper’s Bazaar, famous fashion blogger and social media influencer Danielle Bernstein of @weworewhat says that she can earn anywhere from $5 to $15 thousand dollars from a single paid post! This was back in 2015 before she hit a million followers!
Imagine what she’s making now with an audience of over 2 million!
Danielle also mentions that brands send her free things all the time just hoping she’ll feature it on her blog. Sounds pretty good to me.
Is Fashion Blogging Too Competitive In 2022?
If you feel overwhelmed by how many bloggers are already out there, the fact is… there are many more brands thirsty for visibility.
Smaller bloggers with engaged audiences are very sought after these days! Companies are aware that readers are less inclined to hear about products from multi-millionnaire’s who have never even used the product.
Remember, you only need to steal a small amount of followers/income from the big players. This will be more than enough to create a life changing passive income stream.
YouTubers can use sponsors as well! Videos with sponsors basically mean the YouTuber is being paid a certain amount to talk all about their sponsor’s product or service.
Curious what kinds of companies offer sponsorships? Check out this list of high-paying partnering brands. You can also check out the Amazon Influencer Program.
How Fashion Bloggers Make Money With A Clothing Line
Now, this is way down the line, but another way to make money as a fashion blogger.
Culture a trademark look or favorite article of clothing, and then release your own brand!
For example, if a fashion blogger lived in a tropical climate and often featured themselves in cute swimsuits, starting their own swimsuit line would be smart – but only once they have a big enough following.
When looking at how much money do fashion bloggers make? – the big earners all built a strong community before pushing for monetization.
Don’t try and flog your “merch” until you’ve built a trusting loyal audience!
Get Out There And Get Blogging!
To wrap it up, fashion bloggers are out here making real money.
How much money can you make as a fashion blogger? Well, that’s up to you.
With this particular hustle, you get what you give.
Put in the effort to create good content, score some ad partners, team up with some brand sponsors, and start stocking up on affiliate links…
You’ll hopefully be making good money in no time!