Is Blogging Still Profitable In 2023?

is blogging still profitable?

Blogging, in its simplest form, has been around since the late 1900s. While blogging has gone through many iterations, it grew to be highly profitable. However, is blogging still profitable in 2023?

Yes, blogging can still be extremely profitable in 2023. Beginner bloggers can earn more than $500 per month, and bloggers with an established audience can earn upwards of $20,000 per month. Bloggers earn money through clicks on their websites, ads, and sponsorships. Blogs are a source of passive income.

If blogging is so easy, what’s stopping everyone from doing it? Well, whilst blogging can be very profitable, it certainly ain’t easy. Let’s take a look at what you’ll need to start a profitable blog this year. Alternatively, try our step by step guide to starting a blog. 

Is Blogging Still Profitable In 2023?

1. How Do You Make Profit?

The more traction you receive on your website, the more brands will notice you… and the more money you will make.

After growing your following, perfecting your image and refining the blog content, you can attract sponsors that will pay you. Sometimes very handsomely. 

This is just one method of making money. You can also make ad revenue, affiliate revenue and sell your own digital products. But you can’t do any of these things without building an audience. 

But how do you do that?

Make Use Of Social Media

Collaborating with other blogs, and guest writing for more popular blogs will help get your name out there. For Instagram-centered blogs, you can hold giveaways that relate to your content. (This is most applicable with Instagram as it reaches a larger following, but giveaways are possible for any blog.)

When you are trying to get more followers, you will need to know how to use hashtags effectively.

Find out what hashtags your competitors use and use them in your blog posts. Your post will show up when this hashtag is searched.

Another great way to drive traffic to your blog is pinterest. This is discussed in more detail in 11 Ways To Increase Blog Traffic Fast!

Learn SEO (Search Engine Optimisation)

When considering “Is Blogging Still Profitable In 2022?” it all very much depends on traffic. 

To make money blogging, you need readers… lots of them!

For a blog, this is achieved using SEO, otherwise known as Search Engine Optimization. This is the process of ensuring your website stands the best chance of showing up in the search engine results (like google).

The more people you can reach, the more likely you will get sponsorships and brand deals. You’ll also be earning more money in ad revenue. Win, Win.

It therefore makes sense to spend a large percentage of your time on SEO.

Carefully word your title and try to keep it short.

Carefully selected keywords will catch Google’s attention and bring your article to the top of the results page. This means more people heading to your blog and reading your posts.

Add Google Adsense Early On

Many websites pay their owners through clicks, especially if the pages have an ad program in place.

Google Adsense is something you should use to monetize your blog early on. It allows you to place ads in spaces on your blog.

The program will then pay you when the ads are clicked on or viewed.

This is an easy and simple way for blogs to earn money fast.

Sure there are better ad providers (like mediavine) who pay much more per click. However you need 50,000 visitors a month before they allow you to sign up. 

Starting with adsense ensures your readers get used to seeing ads on the site. This also means you’ll start earning early on. 

Sell Subscriptions

Following the above, you should now have some traffic coming in.

Offering subscriptions to more information or special content will also entice your loyal readers and followers and earn you extra revenue.

Sell Merchandise

Once you amass a following you will be able to sell merchandise related to your content. However, this merchandise does not have to be physical. You can sell E-books, webinars, apparel, accessories, and so much more.

Finding Your Blogging Niche

Finding your niche is very important when it comes to profitable blogging.

You might have been able to post about whatever you wanted in the early 2000s, but in 2022 it is crucial to stick to one brand.

This makes you seem more knowledgeable about your topic to the public eye and helps build your repertoire. If you talk about a variety of topics, your blog seems to be unfocused and is unappealing to readers.

From How-To blogs to Recipe blogs, there must be something that only you could bring to the table. The goal is to play to your own strengths and interests.

If you are a wizard in the kitchen and are always trying new things, start a recipe blog! Play around with recipes and discover your own as you fill your blog with delicious dishes and desserts (bonus article: make money food blogging).

If cooking or baking isn’t your thing, do not fret. There are plenty of niches that you can create a blog centered around.

If your passion is travel, start a camping or road trip blog. Don’t quit your day job to travel the world until your blog has a large following and it makes enough money to support you.

If you write a blog about a topic you are passionate about, people will read it. However, it will take time for you to make enough money to support yourself through your blog.

Different Blogging Platforms

different blogging platforms

Blogging is still profitable.

Moreover, it’s profitable across more platforms than ever. There are alternatives to blogging that can be highly lucrative as well, but you don’t have to go there, as there are many ways of blogging!

The two main forms of blogging include traditional blogs on a website and video blogging (vlogging). Many people vlog on Youtube, Instagram, and Tiktok.

When running a website, you run the risk of reducing your range of exposure. You limit your readers to those who already know about your blog. However, you can use platforms such as Instagram and Tiktok to spread the word about your blog, which will increase your reader and follower count.

Almost everyone has an Instagram account. From Baby Boomers to Gen Z, Instagram is a perfect platform to reach all those who would benefit from your blog content. Join an Instagram group page related to your blog’s content and share your website or vlog.

Instagram also makes sponsored content and ads easy. Because of direct messaging, companies or brands can reach out to you for sponsorships. This also allows you to reach out to those you want to create a business partnership with.

The simplicity of Instagram is almost the same as TikTok. However, TikTok and Youtube are extremely similar because of their video format.

TikTok’s difficulties lie in the brevity of the videos. You need to catch attention fast and hold it for just enough time to relay information and make a claim. However, the “For You Page” allows many smaller creators to reach viewers. Youtube does something similar because it recommends videos that are similar to what the viewer is currently watching.

Instagram seems to be the perfect place to promote your blog or vlog. Its post format is simple and easy to use with basic knowledge of hashtags, there are reels (short videos akin to TikTok,) as well as stories based on Snapchat stories that bring your posts to the top of your follower’s homepage.

So, Blogs Are Still Profitable. Now What?

Overall, blogs are profitable in 2023… if they are presented well using the perfect content and marketing strategy.

Luckily we’re here to help out: 

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